Donors give on hope. They give again when they see proof that their donation helped.

The annual Impact Report does just that.

POGO supports children with cancer and the families who are on the journey with them. The people who give to this cause don't need convincing of the mission. They need to know their gift did something real.

So the design challenge wasn't "make it look nice." It was: how do we show — visually, honestly, compellingly — where the money actually went?