In the world of fundraising, direct mail can still be an extremely effective way to engage with donors. We worked with our clients, POGO (Pediatric Oncology Group of Ontario), to create this memorable and impactful piece that focused on a young survivor named Ryley who was born with cancer. When he went through treatments, his parents dressed him as a superhero — so we decided to leverage that message of hope and strength to create an emotionally-driven piece that connected well with donors. Plus, it really stuck out in mailboxes!