Riviera Reverie

An idea is only as good as its execution. We were asked by The Pediatric Oncology Group of Ontario (POGO) to work with them on the theme for their upcoming fundraiser — an annual pyjama party like no other. They wanted to launch from the concept of the beach pyjama, a style attributed to Coco Chanel, that was as empowering as it was chic. We dove in.